![]() ![]() Apple's Macs could be considered in the dog category as Apple is not a market leader in this market segment as there competitors have the desktop market in a monopoly. Hard drive based iPods peaked a while ago as well and there are just so may competitors that can create a simple product such as an i pod now. The diagram editor comes with an intuitive interface. Key Takeaways The BCG growth-share matrix is a tool used internally by management to assess the current state of value of a firms units or product lines. They make a lot of them, but computing is quickly shifting to portable and mobile so they are also in the dog section.ĭogs- The big multi-part desktop is fading away. As a web-based BCG Matrix maker, it is cross platform and can work very well on Windows, Mac OS, and Linux. The all-in-one i Mac is in that cash cow place. These products are so successful that their growth potential is really unknown.Ĭash Cows-The Mac Books are the portables of choice right now. Rising Star -The iPhone and i Pad are rising stars. There are tons of rumors of an Apple TV product that might just maybe dominate like the iPod/iPhone/i Pad If Apple can solve a few ecosystem problems, they could really own the TV space. Question Mark- Apple TV makes a bit of money, but it’s not reaching it’s potential. ![]()
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